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In our experience the best strategic plans are the simplest, but it takes skill to extract simple solutions from complex market data. Strategic planning is the process of then articulating:

 

• who should pull those triggers

• how they will do it

• the way they will be measured.

Strategic analysis is the skill of distilling information, facts and statistics into a framework which identifies the handful of triggers that are the key to achieving
desired outcomes.

 

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“McKINNA et al contributes genuine strategic thinking at the highest level, with the advantage of a vigorously guarded independence.”
Gavin Gilligan
Dulux