The et al factor
'et al' is Latin for 'and others'.
The ‘and others’ at McKINNA et al is a team of highly qualified in-house market analysts, researchers and administrators who work on every project with company principals David McKinna and Catherine Wall.
There is another aspect to the ‘et al’ factor. When the project requires a specialist multi-disciplined approach, we tap into our network of specifically skilled professionals who are best in field. McKINNA et al is well connected. The calibre of our networks means we can harness a deeper level of insight.
It is the ‘et al’ factor that allows us to deliver on a promise of commercially pragmatic insight and responsive client service. As a boutique consultancy, we are more agile and can deliver high level thinking, without the high prices of the corporate consultants.