Because your business challenge is different to anyone else's, our approach is tailor-made
McKINNA et al tailor make a unique methodology for every project. Our methods employ 4 specific skill sets. These skill sets are like 4 lenses through which we can view your assignment. Some projects require viewing through only one lens, others, a combination of all four, as illustrated in the case studies.
1. MARKET RESEARCH
Market research is conducted by experienced business professionals with the acumen to interpret the strategic implications for your organisation and the street smarts to flag opportunities as they emerge in the process. We don’t just recite a moderator's guide, we ask the questions that you don’t yet know you need to ask.
2. MARKET ANALYSIS
The foundation of a good strategy is the quality of the market analysis used to inform the decision making. In this day and age there is no shortage of sophisticated data, but it is all meaningless unless it is analysed with the insight to pinpoint the strategic opportunity.
3. BUSINESS ANALYSIS
McKINNA et al view business analysis through a different spectrum to most consultants. Our consulting team have all run businesses themselves, so we understand the stresses and strains as well as the profit imperative.
Our team includes professionals with backgrounds in managerial, entrepreneurial, academic and corporate governance roles. Our real ‘insight’ however comes from a global and cross-sectoral experience gained by consulting at executive level to an impressive client base.
4. STRATEGY
In our experience, the best strategic plans are the simplest - but it takes skill to extract simple solutions from complex data. Strategic analysis is the skill of distilling information, facts and statistics into a a framework which identifies the handful of triggers that are the key to achieving desired outcomes. Strategic planning then becomes a simple matter of articulating the 'who, when, where and how'.