Managing for the known unknowns
Future scanning, or what is also known as environmental scanning, allows organisations to manoeuvre more quickly due to increased intelligence. A future scan provides an understanding of the factors in the external operating environment most likely to significantly influence your business. These are the factors over which you have little control. Former US Defence Secretary Donald Rumsfeld, termed them the “known unknowns”.
Although no one has complete certainty of these factors, knowledge and anticipation is one of the most powerful competitive advantages you can have in business and a future scan gives you this. A strategic plan is incomplete without an future scan.
To read more download our brochure here.
Posted by David McKinna . October 24th 2011
Painless strategic planning
The annual strategic planning process is something that the management team dreads - they simply don’t have time for it and find it frustrating. Most companies don’t realise strategic planning is a specialised process that can and should be outsourced, because, in addition to time savings, a fresh set of eyes brings:
Objectivity and balance. A ‘reality check’ on internal myths. Learnings from outside your own industry sector. High level thinking that is not always available in-house.
Over 25 years, MCKINNA et al has perfected a painless strategic planning process that delivers a clearly articulated, actionable strategic plan in less than 4 weeks.
To read more download our brochure here.
Posted by David McKinna . October 24th 2011
News bytes
April 2012 - David was invited to speak at the New Rural Industries Australia (NRIA) conference. Click here to view.
April 2012 - As a follow up to the NRIA conference, David was asked to speak on Radio National, ABC with Fran Kelly. To hear this interview, please click here http://www.abc.net.au/radionational/programs/breakfast/rural-industries-not-reaching-their-potential/3971496.
March 2012 - As a follow up to the ABARES Outlook 2012 Conference, David's thoughts were captured in The Land publication on 16 March 2012. Click here to view.
March 2012 - David spoke at the recent ABARES Outlook 2012 Conference. His presentation around the food industry and supermarkets generated much discussion within the industry. Click here to view.
February 2012 - David spoke to ABC Radio Canberra about the issues surrounding foreign land ownership in Australia. Listen here.
February 2012 - David discussed small farmers being pushed out of the supermarket trade with ABC Rural Radio. Read some extracts from the segment here, or listen here.
July 2011 - David was invited to give a presentation at the NAFDA conference held on the Gold Coast on 22 July 2011. His talk centred around the shifts in the food service sector.
Click here to open.
February 2011 - David provided comment about the necessity to lock in long-term supply chains in this article appearing in the AFR February 2011.
Please click here to read on.
Radio - Tasmania's Vegetable Industry
ABC Rural Radio, 23 November 2009
ABC interview with Dr David McKinna about the future of Tasmania’s vegetable processing industry.
Click to listen to MP3.
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