“Understanding strategy is like understanding a hotted up car. It is not until you have pulled it apart then put it back together, that you know how make it zing.”

David’s commercial ‘street smarts’ belies his academic background. Over 30 years of global consulting, has given him deep insight into how markets work. As the founder of McKINNA et al, David created one of the first strategy consultancies in Australia. His ‘tell it like it is’ style makes him a sought after speaker, writer and social commentator. He has been a formidable expert witness in precedent setting cases in Australia and Europe and was also a founder of the David Syme Business School at Monash University.