“When you study the arts, you are trained to ask yourself:
‘How can I do this differently?’ Its ingrained in you.”

Catherine started her career in music performance and management. After a career shift from the arts, she moved to ‘hands on’ sales, marketing and eventually general management roles, managing an industry leading company in the horticultural sector. She has served as a company director and a contributor on industry expert panels. Her cultural awareness and language skills have added deep insight to numerous global research projects for McKINNA et al across Europe, Asia and North America in a number
of sectors.