Goup of Eight University US fast food company Australian Supermarket Leading retail bank Global food manufacturer Listed fertilizer company Victorian State Government Department of Resources, Energy and Tourism Home Improvement Consumer Products Hardware retail chain Meat and Livestock Australia
 
Challenge
 
The Victorian government had to be sure that a proposed toxic waste facility in Sunraysia would not impact negatively on the region’s export markets.
 
Approach
 
  MARKET RESEACH  
 
Qualitative trade research was undertaken in all of the key export markets for Sunraysia’s agrifood products across Asia, The UK
and USA.
     
  MARKET ANALYSIS  
 
Trend data on Australian exports in the Sunraysia categories was analysed.
     
  STRATEGY  
 
A strategic situation paper was put to the government for consideration.
     

 

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States Victorian State Government

The McKINNA Factor

The international trade research on this project was highly sensitive and risked damaging businesses from Sunraysia if not handled with both cultural sensitivity as well as commercial confidentiality. McKINNA et al’s extensive project history in Asian markets was invaluable. Dr David McKinna later appeared as an expert witness for the government in this landmark legal case.