Goup of Eight University US fast food company Australian Supermarket Leading retail bank Global food manufacturer Listed fertilizer company Victorian State Government Department of Resources, Energy and Tourism Home Improvement Consumer Products Hardware retail chain Meat and Livestock Australia
 
Challenge
 
This Australian bank wished to leverage its market-leading retail brand into the business and corporate sector.
 
Approach
 
  MARKET RESEACH  
 
Qualitative research with SMEs, corporate and high net worth individuals.
     
  STRATEGY  
 
Strategic analysis identified a gap in the market not yet satisfied by competitors. Branding and marketing solutions were developed.
     

 

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Retail Bank Leading retail
bank

The McKINNA Factor

Over 20 years of consulting to the banking sector means McKINNA et al has particular insights in this domain. The ability to translate market research findings into brand architecture comes from a deeper understanding of how the industry functions and how banking products can be structured to meet customer needs.