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| Our client acquired a 120 year old company with an icon Australian brand but failing profits. A fast, independent assessment was required before the new management team came in. |
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MARKET RESEACH |
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| Trade research was needed to understand why retailers had abandoned such a powerful brand. |
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BUSINESS ANALYSIS |
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A review of the existing consumer research told us that the brand was gold, but a flawed sales strategy was alienating independent retailers. Internal system failures were
also rife. |
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STRATEGY |
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| A diagnostic report highlighted the weaknesses and opportunities to improve performance. |
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Home Improvement Consumer Products |
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A 20 year history in the home improvement sector meant McKINNA et al had the networks within the sector to delve deeply into where the company fault lines were hidden. The CEO greatly valued this frank and independent assessment. |
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