As you may know, the Latin expression 'et al' means 'and others'. In addition to our core team, McKINNA et al engages many other skilled professionals on a project-by-project basis as required. It is the 'et al' factor that allows us to deliver on our promise of commercially pragmatic insight and responsive and personalised client service.
| Often our projects require a multi-disciplined approach which we deliver by putting together a team of specialists to work on the project. When a high level of detail is required within a very defined subject area, we know where to tap into such expertise. The calibre of these networks means we can extract a deeper level of insight about specific industry issues.
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| | Our partners may have particular 'real world' expertise in information technology, statistical or multivariant analysis, sensory research, retail and merchandising, manufacturing, food technology, packaging, graphic design, commercial law, quality control, product development, science or a related functional discipline. Many simply have extremely detailed industry sector knowledge.
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