“His input to our thinking processes adds value to the core of the business. His forthright and challenging approach ensures strong debate."

Gavin Gilligan, former General Manager, Australian Milk Marketing (Big M, Rev, Skinny, Farmhouse)

Recent Work

Recent Work - McKinna

NEWS BYTES

ACCC commentary by David McKinna

"Recommendations unlikely to increase competition"

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McKinna et al celebrates their 25th anniversary, July 2008.

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CONFERENCE PAPERS & REPORTS

For reasons of commercial confidentiality we can't tell you too much about our work; however, please feel free to download and read these recent presentations which are all in the public domain.

2007 AUSTRALIAN MACADAMIA CONFERENCE

Australian Macadamia Society, 1 November 2007

"Making the industry marketing mix work"

PDF

2007 IDF WORLD DAIRY SUMMIT

International Dairy Federation, 3 October 2007

"Global dynamics & dairy demand drivers."

PDF

SOUTH AUSTRALIAN AGRIBUSINESS CONFERENCE 2007

Rural Solutions SA, 26 July 2007

"Can the traditional family farm survive over the long-term and, if so, how will it be different?"

PDF

THE CHANGING FACE OF THE AUSTRALIAN AGRI-FOOD SECTOR

Agrifood Policy Workshop, 15 November 2006

"The 'clean & green' factor that is entrenched into our folklore as a key point of competitive advantage, is an illusion."

PDF

CONFERENCE PAPER: "DEFYING GRAVITY"

Abalone Industry Conference, 5 July 2006

"The abalone industry appears to be in a time warp."

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REPORT: "EXPORT POTENTIAL FOR ORGANICS: OPPORTUNITIES AND BARRIERS"

RIRDC, June 2006

"Organics is among the fastest growing categories in the global food industry."

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MEDIA

Radio

INTERNET FARMING

ABC Rural Radio, 30 November 2007

"Internet shopping is a new marketing opportunity for farmers, particularly with Gen Y."

MP3

MARKET BYTES

Quick Response Codes

A major development in the traceability and marketing of food has come about as a result of the next generation of mobile phones.

In countries like Japan, food companies are now putting an additional barcode on their packaging called a Quick Response Code (QRC). Once the consumer photographs the code with a mobile phone, it enables them to instantly connect to a website where they can obtain a wealth of information about a product from the day it was produced, its origin down to the farm, recipe ideas and other marketing material.

In today's current environment of fragmented media channels and hard to reach consumers, QRC technology presents a great opportunity to communicate with your core customers.

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