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David McKinna et al - Strategic Insights
 
“The crazy thing about someone presenting their company as: 'single-mindedly a research-based, marketing-oriented business strategy company', is that with McKINNA et al, that is exactly what you get."

Reg Bryson, former CEO, The Campaign Palace
Global outlook

BACKGROUND

McKINNA et al has been a 'global' practice for over 25 years. We have traversed the world helping companies develop export markets for products such as beef, lamb, fruit, vegetables, seafood, wine, packaged goods and education and helping others understand the Australian market.

The global nature of much of our work means that McKINNA
et al is constantly attuned to international trends.

A core competence of McKINNA
et al derived from our global outlook, is not just knowing what is happening right now, but our ability to anticipate what lies on the horizon and owning these opportunities for our clients.

We have achieved these skills by leveraging our commercial networks, language and cultural insights into Australia's key export markets.

We have particular insights into:

  • South-East Asia
  • The 4 Chinas
  • Japan
  • Korea
  • Europe - Italy, France, UK, Germany
  • USA
  • Canada
  • India


OUR PEOPLE
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